- You aren't making enough sales to survive - either you never have, or you've just hit a big slump
- You're doing okay, but you HATE that feeling you're "pushing something" on people. If they really wanted it, they would just say so! ...Right??
- Your business or career is "off" in some other way, and you suspect that your self-limiting beliefs and fears are the root of what's wrong.
The Problem Could be Your
Sales Wounds™
If you know anything at all about sales, you probably know that it’s not terribly complicated.
In fact, you yourself could probably stand up right now and deliver a presentation about how to sell stuff.
In other words, you know the mechanics already.
I especially learned this after I published my Amazon best-selling book, The Entrepreneur’s Guide to Sleaze-Free Selling, in 2013.
Readers would constantly say to me, “This all sounds great - but I can’t actually DO the things you recommend to de-sleaze my sales process and make myself feel good about selling a lot of my products and services.”
This echoed the struggles I’ve often seen entrepreneurs and salespeople have, over the almost 2 decades I’ve been coaching and teaching salesmanship.

That's when I Discovered

Sales Wounds™ are the self-limiting beliefs we all have
about money, salesmanship and success that keep us from
achieving our goals and living our dreams.

I unexpectedly booked a $1200 client shortly after working with Julia to heal my Selling Wound™.
Umoh Luna
There are 6 primary
Sales Wounds™:
- The Money Wound™
- The Love & Money Wound™
- The Selling Wound™
- The Anti-Selling Wound™
- The Prostitution Wound™
- The Visibility Wound™
The primary self-limiting belief of The Money Wound™ is:
“I want money – or the things money can buy – but I’m also pretty scared of it. So I’m either going to ignore money & pretend it doesn't matter, or I'm going to allow it to rule my life.”
The fear that drives The Money Wound™ is:
A fear of money itself, or the power it has over us.
It can also show up as an out-sized fear of not having enough money. This fear can show up even for people who have a LOT of money, by many people's standards.
The big problem with The Money Wound™ is:
This can result in either the pursuit of MORE MONEY at all costs, or a resistance to having / receiving money.
If you perpetually find yourself with just enough money to get by, you're letting your fears about money's potential corruptive force limit your enjoyment of it.
Or maybe you have quite a lot of money, yet it never feels like enough. That's because it isn't the money you crave; rather it's the feeling of safety and security you think "enough" money would bring you.
The good news is, it can be healed rapidly, with a Money Wound™ Deep Dive. Learn more here.
Click here to learn more about the Money Wound™
and how to heal it
The primary self-limiting belief of the Love & Money Wound™ is:
“Love & money are wrapped up together in many of my most intimate relationships, both present and past. So money is never just about money, and love is never just about love.
To get one, especially in abundance, I must go without some aspect of the other.”
The fear that drives this Wound is:
... that you can’t have both money and love, freely and in abundance.
Put another way, you believe that you can never have both FINANCIAL support, safety and security as well as EMOTIONAL support, safety and security.
The big problem with this Wound is:
• you unconsciously limit your success, out of fear it will rock your relationship
-- OR --
• you often feel lonely and unsupported - or worse, you blame a person or people in your life for your unhappiness, lack of success, etc.
Click here to learn more about
the Love & Money Wound™ and how to heal it
The primary self-limiting belief of The Selling Wound™ is:
“Sales is a zero-sum game. It’s them or me - and god knows, it’s not gonna be me. So in order to be successful, I have to be willing to do and say just about anything to close the next deal.”
The fear that drives this Wound is:
... that you are always on the verge of losing out. You’re afraid that you’re about to lose the next deal, a competitor is about to steal your best customer, a coworker is about to muscle in on your territory.
The big problem with this Wound is:
You’re always spinning in a little cyclone of self-involved anxiety about what bad thing might happen next, if you don't close xyz deal or earn xyz amount of money.
This results in you becoming fiercely competitive, a workaholic and more motivated by money than by anything else.
Click here to learn more about
the Selling Wound™ and how to heal it
The primary self-limiting belief of the Anti-Selling Wound™ is:
“I can’t actively sell (or market) my products and services without sacrificing my integrity or my relationships with my clients and prospects.
So, I just won’t do it. I’ll wait for customers to come to me – referrals, repeat business, dumb luck, etc.”
The fear that drives this Wound is:
... that people will respond with extreme negativity if you try to sell them anything (or “push something” on them, as you probably think of it), and this makes you extremely resistant to any act of salesmanship whatsoever.
The big problem with this Wound is:
Without sales, you'll soon be out of business (or out of a job!)
But because this Wound makes you extremely marketing-averse, you don't have enough leads in your pipeline to keep yourself afloat.
A different way this Wound can manifest is allowing people to take advantage of you, rather than asserting what YOU want.
Click here to learn more about
the Anti-Selling Wound™ and how to heal it

Julia helped me see that what I had was an Anti-Selling Wound™. As soon as she did that, I booked a $500 teaching gig, out of the blue!
Marilynn DeLucca
The primary self-limiting belief of The Prostitution Wound™ is:
“I love what I do for a living, and I know that my products and services provide real benefits to people.
But my industry is so fundamentally flawed, the only way for me to get hired or get paid or be successful is to sell myself out in yucky ways.”
This Wound is unique, in that it isn't driven by fear.
Any fears you might have felt about not succeeding or not being good enough - and which would have manifested as a Money Wound™ or an Anti-Selling Wound™ - have morphed into a bitter, determined resentment.
You’ve adopted a clear-eyed practicality about what you think you want to accomplish, and what you think you have to do in order to get there.
The big problem with this Wound is:
... that you find yourself doing things you're really not proud of (or worse), all in the pursuit of doing the work you love so much.
Another big problem is that you feel trapped - even victimized - by either the people around you, or your circumstances.
But you just don't see any way out of it. Or, the only choices you think you have are all extremely distasteful.
Click here to learn more about
the Prostitution Wound™ and how to heal it
The primary self-limiting belief of the Visibility Wound™ is:
“If I succeed, people will SEE me, perhaps for the first time. And I just don't feel ready for that.”
The fear that drives this Wound is:
... a deep, generalized anxiety about not being good enough - and all the horrible, ego-destroying consequences that you’re afraid would result if you put yourself out there anyway.
The big problem with this Wound is:
... every day you don't succeed at getting your Big Work out into the world, you die a little bit more inside.
For those of us who feel a burning, yearning fire inside of us to say what we came to this world to say - and yet find ourselves perpetually unable to actually say it - it's simply soul-crushing.
Click here to learn more about
the Visibility Wound™ and how to heal it

The month after working with Julia to heal my Sales Wounds™ was the best month the business has had in 2 years!! When she showed me what I had been doing wrong (because of my fear - ahem, I mean Sales Wound!), it was so easy to fix.
Janice Means, EmbroidMe Crystal Lake